Showing posts with label Ollie S. Show all posts
Showing posts with label Ollie S. Show all posts

Tuesday, December 21, 2010

CAN-AM SPYDER TURNS GREEN

Source: BRP Press



DEVELOPMENT OF HYBRID
TECHNOLOGY FOR BRP’S CAN-AM
SPYDER ROADSTER

December 20, 2010 – The BRP / Université de Sherbrooke Advanced Technology Centre
(CTA), a research and development facility in partnership with the University of Sherbrooke, has received $11.3 million in financial support to develop new hybrid engine technology for BRP's Can-Am Spyder roadster. The injection of $6.2 million from the Automotive Partnership Canada program and $5.1 million from BRP will see the project extend over a four-year period. The development project based on the unique roadster platform will break new ground and is the only electric hybrid development project of its kind in the world.


The announcement of the second-generation roadster using gasoline-electric hybrid
technology was held on the 21/12/2010. Attending the announcement were key Canadian
dignitaries including Steven Blaney (MP for Lévis-Bellechasse), Suzanne Fortier (president)of the Natural Sciences and Engineering Research Council of Canada) and Guy Lévesque (program director of the Canada Foundation for Innovation), along with Université de Sherbrooke's principal, Luce Samoisette, and BRP's president and CEO, José Boisjoli.

First launched in 2007, the Can-Am Spyder roadster is a totally unique way to experience the freedom of open-air riding. Its distinctive Y-architecture – two wheels in front, one in back – creates challenges that push the limits of electric hybrid vehicle technology. “Our mandate is ambitious and complex,” explained Mihai Rasidescu, president and general manager of the CTA. “Our goal is to develop completely new electric hybrid technology for a three-wheel vehicle that uses 50% less fuel and reduces CO2 emissions by 50% while maintaining its speed, power and performance.”

“By deciding to establish R&D centres, BRP confirmed its commitment to accelerate
the development of cleaner and more efficient new technologies,” stated José Boisjoli, BRP's president and CEO. “The powertrain technologies used in our snowmobiles, side-by-side vehicles, and outboard engines are already the best in the industry in terms of fuel consumption, and are milestones towards our goal of providing consumers with increasingly eco-performing technology.”


The CTA is at the heart of innovation, and the cooperation between the Université de
Sherbrooke and BRP is an unparalleled asset in research and development projects. “As
included in our strategic plan, Réussir 2010-2015, the University is reviving its distinctive approach to research and pursuing its commitment to socio-economic development in the Estrie region and the province,” said principal Luce Samoisette. “Without a doubt this applied research project will produce a skilled new generation of engineers and have a significant impact on several levels.” Through this initiative, 20 post-graduate students will become highly trained.

Original design challenges

The project’s research team is led by Professor Alain Desrochers from the Université de Sherbrooke’s Mechanical Engineering Department and includes about 30 people from the University and BRP. The team will need to use original and creative engineering solutions during the development of the components. The roadster’s compact size alone poses major challenges. Rather than modifying existing hybrid technology, the researchers will have to design an entirely new propulsion system.
“Creating a three-wheel vehicle as opposed to a hybrid car poses significant design
challenges that require a very high degree of innovation,” said professor Desrochers. “These challenges include the lack of space to accommodate hybrid motorization, cooling problems, aerodynamics, vehicle weight, and noise. Everything must be studied and modified.”

Over the next four years the CTA will produce three generations of prototypes and their components. The final product will need to pass several tests covering performance, reliability, durability, and economic mass production viability. Any technological innovations will be potentially transferable to other types of vehicles and products.

About the CTA:
The BRP / Université de Sherbrooke Advanced Technology Centre (CTA) is the result of a partnership between BRP and the Université de Sherbrooke. Its mandate is to develop new cutting-edge technologies in the field of motorized recreational vehicles. Since it opened in 2006, the CTA has developed two technologies that have been integrated into BRP products: a technology used in manufacturing the hulls of the new generation of Sea-Doo watercraft, and the five-speed semi-automatic transmission available on Can-Am Spyder roadsters. The CTA currently employs more than 70 researchers and students, and expects to become self-financing as of 2011.

About BRP:
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as Evinrude E-TEC, Can-Am all-terrain vehicles and roadsters, and Rotax engines and karts.

www.brp.com

Ski-Doo, Lynx, Sea-Doo, Evinrude, Johnson, Can-Am, Rotax, E-TEC, RXPx, GTI and the BRP logo are
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OSSA TRIALS HITS THE MARKET


Source: OSSA

The famous OSSA cloverleaf is definitely back with the lightest trial bike

Although the Girona factory is not yet running at peak capacity, the first units of OSSA’s trial bike, the TR 280i are already rolling off the production line at a rate of about 20 bikes daily. Of these, most are exported to agents mainly based in Europe, with between 10-15% of these first examples for the Spanish market.
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Thursday, December 9, 2010

WIN WITH CARL COX & DUCATI


The MUSIC, The SOUND, The ROAD, The PRIZE

UK Dance Music God Carl Cox will be taking a riders eye view of New Zealand from the seat of a Ducati. Dubbed “Ducati Presents, The Revolution Tour”, Ducati NZ are proud to be supplying Carl and the boys with 5 bikes including the Hypermotard 1100, Streetfighter S, 1198 and 848 Superbikes and the iconic Monster 696.



Ducati NZ are also giving the general public a chance to have dinner with Carl Cox and the Revolution Tour crew before he headlines the Rhythm & Vines Music Festival, as well as supplying 2 double passes to the event, backstage ‘artist access passes’ and transfers to and from the dinner venue within Gisborne.

Carl, in the country for Rhythm & Vines, will ride with fellow Muso’s and local DJ favorite Gavin.S, Cafe Del Mar Sax legend John McGough, and the DIRTY HABITS crew.

Everyone can follow the ride via the Revolution Tour’s Facebook page and the tours official blog http://revolutionnz.blogspot.com/.

Enter the competition and the chance to WIN by –‘Simply tell us in 25 words or less why Carl Cox and the Ducati Revolution Tour prefer to travel by Ducati’ and you will go into the draw for this unbelievable prize!

Download the entry form from the events section of Ducati.com.au, visit a local Authorised Ducati Dealer or via the Revolution blog, entry forms can be submitted only at New Zealand Authorised Ducati Dealerships in person or by fax and are registered once received by staff members on location.

So drop into....

Haldane Motorcycles
706 Great South Road
Penrose
09 579 6020

Hamilton Motorcycles
414 Te Rapa Road,
Hamilton
07 849 1919

Bayride Motorcycles
337 Cameron Road
Tauranga
07 571 3040

Motomart
7 Rutherford Street
Lower Hutt
04 589 5106

AB’S Motorcycles
234 Annesbrook Drive
Tahunanui
03 546 4991

Casbolts Motorcycles
39 Manchester Street
Christchurch
03 366 4401

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Monday, December 6, 2010

AMG & DUCATI UNITE FOR MOTOGP AND FUTURE

Source: Alison Fraser; Fraser Motorcycles/Ducati NZ

The AMG logo on all Ducati Marlboro Team bikes and racing suits

Bologna (Italy) – Starting with the 2011 MotoGP season, the AMG logo will be featured on the bodywork of the Ducati Marlboro Team bikes and on riders' leather suits. Since the official partnership was announced in Los Angeles on the 18th of November, AMG's sponsorship of Ducati has become even more high-profile. This is further proof of the constructive and enthusiastic collaboration between the high-performance company from Affalterbach and Italy's number one name in motorcycle sports. Ola Källenius, CEO of Mercedes-AMG GmbH, and Gabriele del Torchio, President and CEO of Ducati Motor Holding, announced the news today at a press conference held at the Ducati Museum the day before the opening of the Bologna MotorShow.

“Following the official launch of our partnership during the AutoShow in Los Angeles, I'm very pleased and proud to be here in Italy, at the Ducati Museum in Bologna to announce the first concrete development in this strategic collaboration between Ducati and AMG. As of next season, AMG will make its debut in the MotoGP world championship as a proud sponsor on the bikes and racing suits of the Ducati Marlboro Team's factory riders. AMG and Ducati are perfect partners both on the racetrack and on the road as both our companies share the same values. The key message put across by both companies is an expression of our innate passion for racing, high performance and exclusivity. Through this long-term partnership we will be able to create innovative opportunities for the Clients that we have in common,” declared Ola Källenius, CEO of Mercedes-AMG GmbH.


“We're really happy to have formed this partnership with AMG, a company which in every way shares the values that we believe in, such as high performance, fair play, sophistication and unmistakeable style and design. The decision to make the link between us even more high profile by displaying the AMG logo on the bodywork of our bikes and on our riders' racing suits underlines the harmony that exists between our two companies. This is a prestigious partnership to add to our other MotoGP sponsors, Phillip Morris, Generali, Enel and TIM,” commented Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

As well as sponsoring the MotoGP team and renewing the Bologna-based company's fleet of cars and industrial vehicles, the partnership between AMG and Ducati will involve a number of shared marketing initiatives. For example, at the Bologna MotorShow, the new Ducati Diavel and the 1198 SP Superbike model will be on display in the Mercedes-AMG area, making it even more special and providing an extra reason for motorcycle fans to visit the MotorShow and the Mercedes-Benz stand. Several other initiatives are currently being finalised and will soon be presented to the public. At exclusive events and at the AMG Driving Academy, enthusiasts will be able to test-drive the Ducati range while it will be possible to experience the thrill of driving high-performance AMG vehicles at Ducati events such as the Ducati Riding Experience. There will also be a number of joint events put on for members of the AMG Private Lounge, which currently includes over 13,000 AMG Clients all over the world.


The two companies are also working on other marketing activities and strategies, which will be ready to be unveiled in the near future.

Ducati and AMG: racing, high performance, exclusivity
Founded in 1926, Ducati has built motorcycles with a sports character since 1946: bikes with high-performance Desmodromic engines, innovative design and cutting-edge technology. The Ducati range of motorcycles covers various market segments with different technical characteristics and styles to suit different riders. These include the Superbike, Desmosedici RR, Streetfighter, Monster, Multistrada, Hypermotard and the brand-new Diavel. Genuine icons of Italian style, the Ducati bikes are sold in 86 countries throughout the world – with the highest sale figures in the European, North American and Japanese markets. Ducati is currently involved in both the World Superbike Championships and (with a factory team) in the World MotoGP Championship. The Italian manufacturer has won sixteen out of the last twenty Superbike Manufacturers’ World titles as well as securing the Riders’ World title thirteen times. Among the leaders of the MotoGP since its debut in 2003, Ducati won both the Manufacturers’ and the Riders’ titles at the end of the 2007 season.


The Bologna-based manufacturer has achieved worldwide fame and a name that's synonymous with high performance and cutting-edge technology, racing success and original design – an image in perfect harmony with AMG's own.

AMG: three letters that are known worldwide to represent character, dynamism and exclusivity. Over the past forty years, Mercedes-AMG GmbH has evolved from simply customising luxury vehicles to enhance their sports nature, to actually manufacturing cars. Nowadays, AMG is the high-performance brand of the Mercedes-Benz Cars division, a brand that specialises in creating unique vehicles at the top of their range in terms of performance and exclusivity. The AMG range has something to fulfil the requirements of even the most demanding clients: saloon cars, estates, SUVs, coupés, convertibles, roadsters as well as limited edition special series and even exclusive one-off models. The AMG brand is responsible for such aspects as design, streamlining, interiors, transmission, engines, chassis, brakes and electronics. They also test drive all new AMG models and work independently on all the main procedures for the marketing and sale of the vehicles and their dedicated accessories. Leading on from all of this, the idea for the AMG Performance Centres was conceived during the brand's most successful year to date. There are 175 AMG Performance Centres altogether including six in Italy – veritable centres of expertise at the service of all our clients and the supporters of our brand.



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Sunday, November 28, 2010

MOSS TWINS TAKE OUT SYDNEY SUPER-X

Source: Jaime Mortimer; Gas

Moss twins take out Sydney Monster Energy Super X event

Saturday November 27, 2010; Australia’s riding twins and Rockstar Motul Suzuki team mates, Jake and Matt Moss, both finished first in their respective classes at the penultimate round of the Monster Energy Super X series in Parramatta tonight.

Jake Moss

Jake took out a drama filled Open final whilst Matt was impressive all night for a dominant win in the Lites.

The Quad challenge format featured in the Open class with each race having a different winner.
Hansen claimed the first of the four, six lap races in a dominant performance leaving Scotland’s Billy Mackenzie in his first ever Super X and supercross race in second and Jay Marmont third.


In the second moto Dan McCoy and Jay Marmont were neck and neck for the whole race after Hansen got stuck back in the pack at the start. McCoy managed to hold on for the win with Marmont second and Daniel Reardon in third. Hansen finished eighth with a bent gear shift that forced him to race in one gear for the entire race.

Mackenzie took the third holeshot of the night with Hansen close behind and Jake Moss third. The two Kawasaki riders were neck and neck in the final lap, but the Scot held off Hansen for the win. Moss held on for third.

Mackenzie claimed the final holeshot of the night and Hansen once again got stuck back in the pack. Mackenzie, Marmont and Moss were all within a bike length of one another up front for most of the race, until Marmont took a dive in the sand section. On the same lap Mackenzie went off the side of the track allowing Moss to pass. Mackenzie and Marmont swapped second and third places numerous times throughout the race, but it was Moss who grabbed the win with Mackenzie second and Marmont third.

Open Podium

Moss was first overall on a count back with Mackenzie second and Marmont third.

Jake Moss (AUS)
“It was so awesome to get the win tonight especially with Matt winning too. I was riding really tight all night, but everything just came together for me in the final.”

Billy Mackenzie (SCO)
“I am really happy with my result tonight and I did so much better than I ever could have expected. I have been training supercross for a month, but the last couple of weeks have been tough after the accident with Harley Quinlan. I was with him when it happened so riding has been hard. I had some really good starts tonight which were really important on this track because it was hard to pass.”

Jay Marmont (AUS)
“It’s always good to be on the podium, but I am disappointed I went down in the sand in the last race. I was leading overall before that and in a good position for the win, but at least I finished ahead of Hansen. Mossy has been gaining points on me the last couple of rounds so I really need some wins in Brisbane.”

The unforgiving Survival format featured in the Lites final and the final five lap race of five riders was down to Matt Moss, Josh Cachia, Lawson Bopping, Kade Mosig and Ford Dale, with championship leader PJ Larsen forced to withdraw with bike troubles to finish seventh.

Matt Moss

Team mates Lawson Bopping and Matt Moss battled for first and second at the start of the race, but shortly after Moss made the pass, Bopping collided with Mackie allowing Cachia to move into second and pushing Bopping back to third.

Lites Podium

The Championship lead has now been passed back to Moss with PJ Larsen only five points behind going into the final round in Brisbane next weekend.

Young gun Dylan Long made it four wins from four in the Michelin Development Series with Jarrad Davis second and Luke Clout third.

The final round of the series will be held at QSAC stadium in Brisbane next Saturday December 4.

For more information on the Monster Energy Super X please visit www.superx.com.au.

OPEN top ten results – Round 6
1. Jake MOSS - Team Rockstar Motul Suzuki: 18,18,20,25 TOTAL 81
2. Billy MACKENZIE - Kawasaki Racing Team Cool Air Conditioning: 22,12,25,22 TOTAL: 81
3. Jay MARMONT - CDR Rockstar Yamaha: 20,22,16,20 TOTAL 78
4. Josh HANSEN - Monster Energy Pro Circuit Kawasaki: 25,13,22,16 TOTAL 76
5. Daniel REARDON - Cougar Bourbon Honda Thor Racing: 14,20,18,18 TOTAL 70
6. Daniel McCOY - Coastal KTM Motorex Team: 12,25,10,13 TOTAL 60
7. Jeff ALESSI – CDR Rockstar Yamaha: 13,11,15,15 TOTAL 54
8. Tye SIMMONDS - JDR Motorex KTM: 15,8,14,12 TOTAL 49
9. Craig ANDERSON – Berry Sweet Honda: 16,7,6,14 TOTAL 43
10. Beau RALSTON – Coastal KTM MX Rad: 11,9,11,11 TOTAL 42

OPEN top ten results – Top ten championship standings
1. Josh HANSEN - Monster Energy Pro Circuit Kawasaki: 351
2. Jay MARMONT - CDR Rockstar Yamaha: 307
3. Jake MOSS - Team Rockstar Motul Suzuki: 275
4. Tye SIMMONDS - JDR Motorex KTM: 240
5. Daniel REARDON - Cougar Bourbon Honda Thor Racing: 232
6. Daniel McCOY - Coastal KTM Motorex Team: 208
7. Mike ALESSI – JDR Motorex KTM: 159
8. Todd WATERS – Cougar Bourbon Thor Honda: 155
9. Lewis WOODS – Top Gear KTM: 150
10. Justin BRAYTON - Muscle Milk / Toyota JGRMX: 121

LITES top ten results – Round 6
1. Matt MOSS - Rockstar Motul Suzuki: 25
2. Josh CACHIA – Coastal KTM MX Rad: 22
3. Lawson BOPPING - Team Rockstar Motul Suzuki: 20
4. Kade MOSIG – Cougar Bourbon Thor Honda: 18
5. Ford DALE – Serco Yamaha: 16
6. Luke ARBON - Kawasaki Racing Team Cool Air Conditioning: 15
7. Adam MONEA – Serco Yamaha: 14
8. P J LARSEN - JDR Motorex KTM: 13
9. Robbie MARSHALL – Yamaha: 12
10. Joel ROELANTS – Coastal KTM MX Rad: 11

LITES – Top ten championship standings
1. Matt MOSS - Team Rockstar Motul Suzuki: 273
2. P J LARSEN - JDR Motorex KTM: 268
3. Ryan MARMONT - JDR Motorex KTM: 203
4. Cody MACKIE - Kawasaki Racing Team Cool Air Conditioning: 190
5. Lawson BOPPING - Team Rockstar Motul Suzuki: 164
6. Steven CLARKE - Raceline Pirelli Suzuki: 156
7. Ford DALE – Serco Yamaha: 146
8. Josh CACHIA – Coastal KTM MX Rad: 145
9. Robbie MARSHALL – Yamaha: 131
10. Luke STYKE – GTYR Rockstar Yamaha: 129

Michelin Development Series top ten results – Round 4
1. Dylan LONG - KTM / Thor / Motorex / Michelin / One Industries: 25
2. Jarrad DAVIS - Davis Bikeworx / Motul / Fox / Alpinestar / Dunlop: 22
3. Luke CLOUT - SS Racing / MX Rad / Pirelli / Fox / Link / Rockstar: 20
4. Jake EMANUELLI - Doyle & Shields Yamaha Bairnsdale / Fox: 18
5. James BOOTH-ELLIOTT - Loose Kid Industries / Ringmaster Images: 16
6. Kurt WATERMAN - Spot On Racing / Bell / Troy Lee Designs / Dragon: 15
7. Jacob WRIGHT - Honda Jnr Development Team: 14
8. Lenny MAGYAR - Canberra Motorcycle Centre: 13
9. Jordan BIRD – Mighty Motors Suzuki: 12
10. Lincoln NICOL – Prorider Motorcycles / Factory Spec MCD / Comac: 11

Michelin Development Series – Top ten championship standings
1. Dylan LONG - KTM / Thor / Motorex / Michelin / One Industries: 100
2. Jake EMANUELLI - Doyle & Shields Yamaha Bairnsdale / Fox: 76
3. Jacob WRIGHT - Honda Jnr Development Team: 71
4. Luke CLOUT - SS Racing / MX Rad / Pirelli / Fox / Link / Rockstar: 67
5. Jarrad DAVIS - Davis Bikeworx / Motul / Fox / Alpinestar / Dunlop: 61
6. Kurt WATERMAN - Spot On Racing / Bell / Troy Lee Designs / Dragon: 59
7. James BOOTH-ELLIOTT - Loose Kid Industries / Ringmaster Images: 48
8. Lenny MAGYAR - Canberra Motorcycle Centre: 47
9. Lincoln NICOL – Prorider Motorcycles / Factory Spec MCD / Comac: 41
10. Dane THOMPSON – Marc Thompson Graphics: 34

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Monday, November 22, 2010

BARCIA TAKES BERCY GLORY

Source: Tom Hobbs; Honda Racing


Barcia crowned 'King of Bercy'

Date: 22/11/2010

Taking two of the three main events in the International Open class of the 28th annual Bercy Supercross was just enough for GEICO Powersports Honda rider Justin Barcia to earn the coveted title "King of Bercy." Barcia won Friday's opener and Sunday's finale at Palais Omnisports in downtown Paris, which together with a fifth-place finish on Saturday, earned him the overall crown by one point over fellow American Kyle Chisholm.


Unlike Friday's victory when he led from start to finish, Barcia had to work a little harder Sunday. Following an unpopular tangle with a French rider in an earlier heat that put him back in the pack, Barcia had the eighth gate pick in the main event, a marked disadvantage compared to the other top contenders. But when the gate dropped he powered to the front and took the first turn by a wheel. From there he simply rode a strong and error-free race, maintaining a two-second gap on Chisholm for all 15 circuits.

Justin Barcia, Geico Powersports Honda
"We came here to have fun and fun turned into winning. To leave here as ‘King of Bercy’ is unreal. I remember when Jeremy McGrath and Jeff Emig won this deal. James Stewart won it before, so did Chad Reed and my team manager Mike Larocco. It's awesome to have my name alongside those guys in the record books. All weekend long the starts were the difference. Guys were coming at me hard and were trying to take me out in the earlier races and one of them got me. I just had to keep my cool and focus on having the best start I could in the main event. It worked out perfectly.”

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Sunday, November 21, 2010

DUCATI AND AMG JOIN FORCES

Source: Alison Fraser; NF Importers, AUS


Ducati to cooperate with AMG

Los Angeles (USA) – Ducati and AMG will work together closely in the future. The initial aim of the cooperation between the performance brand from Affalterbach and the Italian manufacturer of high-performance motorcycles is to develop common marketing activities. The cooperation agreement was signed today, during a press conference at the Los Angeles Auto Show, by Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A and Ola Källenius, CEO of Mercedes-AMG GmbH.

"We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.


"I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups," said Ola Källenius, CEO of Mercedes-AMG GmbH.


The first visible results of the cooperation between Ducati and AMG will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011, for example. During selected AMG events, participants will be able to test ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events.


Ducati President & CEO Gabriele del Torchio with Mercedes-AMG CEO Ola Källenius

Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered. The partners are currently examining the further activities and strategic steps they might undertake together in the near future.

Ducati and AMG: racing, high performance, exclusivity
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Desmosedici RR, Hypermotard, Monster, Multistrada, Streetfighter, Superbike and the brand new Diavel. These authentic icons of Made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Japanese markets. Ducati is currently involved in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 16 of the last 20 Manufacturers' titles as well as 13 Riders' titles.

Ducati have participated in MotoGP since 2003, and took both the Manufacturers' and Riders' titles in 2007. AMG was founded in 1967, and is seen as a pioneer in motorsports and performance enhancement. In the following years AMG developed from a two-man operation to a company of worldwide renown. Numerous racing victories, technological tours de force born of the racetrack, unique high-performance cars and an unmistakable brand experience such as e.g. the AMG Driving Academy have come together to form a decidedly exclusive brand image. Founded in 1999, Mercedes-AMG GmbH is an autonomous vehicle manufacturer. As a wholly-owned subsidiary of Daimler AG, AMG is responsible for all development processes relating to the chassis, engine, suspension, brakes, electronics, aerodynamics, interior and design, right up to final approval of the complete AMG car. Mercedes-AMG GmbH also manages all marketing and sales related aspects in its own right.


Ducati President & CEO Gabriele del Torchio posing with Mercedes-AMG CEO Ola Källenius

The SLS AMG as a masterpiece in AMG's history
The SLS AMG presented in 2009 is an automotive masterpiece from Mercedes-AMG GmbH. As the first automobile independently developed by the company, the super-sports car is the highlight in AMG's more than 40-year history. It not only takes AMG into a new era, but also demonstrates development expertise of the very highest order. AMG's special focus is on the heart of any automobile, namely the engine. The company's core expertise in developing and producing powerful engines has been assiduously perfected right from the start. In the ultra-modern AMG engine shop, highly qualified specialists follow the traditional "One man - one engine" philosophy to produce high-performance AMG V8 and V12 engines to the highest quality standards.

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HANSEN WINS DUNEDIN SUPER X

Source: Jaime Mortimer; GAS


Josh Hansen dominates in a mud soaked Dunedin Super X event

Saturday November 20, 2010; Wet and treacherous conditions prevailed at round five of the Monster Energy Super X event in Dunedin tonight, allowing Monster Energy Kawasaki / Pro Circuit’s Josh Hansen, to demonstrate his skill on the slippery track to win both motos in the Double Header final. Rockstar Motul Suzuki’s Matt Moss was the overall winner in the Lites.

Hansen was the only rider to stay relatively clean as he claimed both holeshots and never looked back in the 2, 12 lap final races, pushing him further ahead of CDR Rockstar Yamaha’s Jay Marmont in the overall championship standings.

JDR Motorex KTM’s Tye Simmonds rode the best he has all season to claim second in the first moto and third in the second after a great battle with Rockstar Motul Suzuki’s Jake Moss.

Matt Moss

Moss made a great pass on Simmonds on the final corner of the second race to pip Simmonds at the post. Moss and Simmonds tied on round points with Moss claiming second on a count back.

Josh Hansen

Josh Hansen (USA)
“That was a scary one, especially with points. It was super wet, very muddy and a lot of lappers. Starts were really important and I had to be consistent and smart out there. It’s great to have the support I have behind me. Big thanks to everyone who has made it possible to be here and Troy Carroll from the Kawasaki Racing Team for all his help. This series is really cool and has been a lot of fun.”

Jake Moss (AUS)
“I just pushed hard the whole race and finally got the pass to pull it off. Thanks to all of my family and sponsors for all of their ongoing support.”

Tye Simmonds (AUS)
“It was a tough night, but it was good fun racing in the mud. It doesn’t rain much in Bourke so overall it was an awesome night. I really want to thank RACESAFE for helping me out.”

Cody Cooper

The first of two eight lap races in the Double Header final for the Lites was a nail biter with Rockstar Motul Suzuki’s Matt Moss and Raceline Pirelli Suzuki’s Steven Clarke engaging in a back and forth battle for the lead, with Clarke the eventual winner after overtaking Moss on the second last corner. Championship leader PJ Larsen was third.

Moss had a dominant win in the second final with Larsen second and Kawasaki Racing Team Cool Air Conditioning’s Cody Mackie third.

Larsen still leads the championship, but is only four points ahead of Moss and JDR Motorex KTM’s Ryan Marmont is third.
The penultimate round of the championship will be held at Parramatta Stadium this Saturday November 27.

For more information on the Monster Energy Super X please visit www.superx.com.au

OPEN top ten results – Round 5
1. Josh HANSEN - Monster Energy Pro Circuit Kawasaki: 25,25 TOTAL: 50
2. Jake MOSS - Team Rockstar Motul Suzuki: 20,22 TOTAL 42
3. Tye SIMMONDS - JDR Motorex KTM: 22,20 TOTAL 42
4. Jay MARMONT - CDR Rockstar Yamaha: 18,18 TOTAL 36
5. Cody COOPER – Rockstar Motul Suzuki: 16,15 TOTAL 31
6. Todd WATERS – Cougar Bourbon Thor Honda: 14,13 TOTAL 27
7. Justin MCDONALD – Honda: 8,16 TOTAL 24
8. Mason PHILLIPS - Fly Team Green Kawasaki: 10,14 TOTAL 24

9. Daniel REARDON - Cougar Bourbon Honda Thor Racing: 13,11 TOTAL 24
10. Daniel McCOY - Coastal KTM Motorex Team: 9,12 TOTAL 21

OPEN top ten results – Top ten championship standings
1. Josh HANSEN - Monster Energy Pro Circuit Kawasaki: 275
2. Jay MARMONT - CDR Rockstar Yamaha: 229
3. Jake MOSS - Team Rockstar Motul Suzuki: 194
4. Tye SIMMONDS - JDR Motorex KTM: 191
5. Daniel REARDON - Cougar Bourbon Honda Thor Racing: 162
6. Todd WATERS – Cougar Bourbon Thor Honda: 155
7. Daniel McCOY - Coastal KTM Motorex Team: 148
8. Mike ALESSI – JDR Motorex KTM: 127
9. Justin BRAYTON - Muscle Milk / Toyota JGRMX: 121
10. Lewis WOODS – Top Gear KTM: 112

LITES top ten results – Round 5
1. Matt MOSS - Rockstar Motul Suzuki: 22,25 TOTAL 47
2. Steven CLARKE - Raceline Pirelli Suzuki: 25,18 TOTAL 43
3. P J LARSEN - JDR Motorex KTM: 20,22 TOTAL 42
4. Cody MACKIE - Kawasaki Racing Team Cool Air Conditioning: 16,20 TOTAL 36
5. Luke ARBON - Kawasaki Racing Team Cool Air Conditioning: 15,15 TOTAL 30
6. Ford DALE – Serco Yamaha: 14,14 TOTAL 28
7. Ryan MARMONT - JDR Motorex KTM: 11,16 TOTAL 27
8. Craig SMITH – Timaru Honda Fly Racing Castrol: 12,11 TOTAL 23
9. Kade MOSIG – Cougar Bourbon Thor Honda: 18,0 TOTAL 18
10. Luke STYKE – GTYR Rockstar Yamaha: 7,9 TOTAL 16

LITES – Top ten championship standings
1. P J LARSEN - JDR Motorex KTM: 252
2. Matt MOSS - Team Rockstar Motul Suzuki: 248
3. Ryan MARMONT - JDR Motorex KTM: 203
4. Cody MACKIE - Kawasaki Racing Team Cool Air Conditioning:172
5. Steven CLARKE - Raceline Pirelli Suzuki: 154
6. Lawson BOPPING - Team Rockstar Motul Suzuki: 142
7. Ford DALE – Serco Yamaha: 133
8. Josh CACHIA – Coastal KTM MX Rad: 125
9. Luke STYKE – GTYR Rockstar Yamaha:119
10. Robbie MARSHALL – Yamaha: 117

Michelin Development Series – Top ten championship standings
1. Dylan LONG - KTM / Thor / Motorex / Michelin / One Industries: 75
2. Jake EMANUELLI - Doyle & Shields Yamaha Bairnsdale / Fox: 58
3. Jacob WRIGHT - Honda Jnr Development Team: 57
4. Luke CLOUT - SS Racing / MX Rad / Pirelli / Fox / Link / Rockstar: 47
5. Kurt WATERMAN - Spot On Racing / Bell / Troy Lee Designs / Dragon: 44
6. Jarrad DAVIS - Davis Bikeworx / Motul / Fox / Alpinestar / Dunlop: 39
7. Lenny MAGYAR - Canberra Motorcycle Centre: 34
8. Meghan RUTLEDGE - Moss Institute / Southern Highlands M-c: 34
9. James BOOTH-ELLIOTT - Loose Kid Industries / Ringmaster Images: 32
10. Lincoln NICOL – Prorider Motorcycles / Factory Spec MCD / Comac: 30
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Tuesday, November 16, 2010

MV AGUSTA DEDICATES BRUTALE TO MILANO


Posted by: Ollie S
Press Rlease: Triumph NZ

MV AGUSTA DEDICATES A BRUTALE TO THE NEW BRAND MILANO

Varese, November 5, 2010 –

The Brutale dedicated to the city of Milan was introduced at Palazzo Marino, the town hall.

A combination of excellence between the metropolis that represents design and fashion and the most attractive bike on the market. A partnership that, as stated by the Head of Tourism, Marketing and Regional Identity, Alessandro Morelli "Proposes products that communicate the essence of the city: research, taste, excellence and innovation, making each of us true ambassadors of Milan."



The MV Agusta Brutale 990R in Milanese livery was the star of the press conference during which Letizia Moratti, Mayor of the city, intervened.

The city skyline with the Duomo, the Castello Sforzesco and the Teatro alla Scala are part of the new logo that identifies the new “Brand Milano”, with the participation of MV Agusta as well as other major companies from the region of Lombardy.

The presentation is part of a larger project, that will include several initiatives such as the display of the Brutale 990R in Piazza Duomo.

For more information visit www.turismo.milano.it
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ROELANTS SET FOR SUPER-X

Posted by: Ollie S
Media Release: KTM Australia

World Motocross number five Roelants set for Super X debut with KTM

Belgian Joel Roelants will join the Coastal KTM team for the final two rounds of the Monster Energy Super X, Australasian Supercross Championship, set to make his Supercross debut at the Sydney and Brisbane rounds.


Roelants finished fifth in this year’s MX2 Motocross World Championship for JM KTM Racing aboard a 250 SX-F and is now set to make the trip to Australia in a bid to gain experience in Lites class Supercross competition.

The deal was pieced together by KTM Australia general manager Jeff Leisk, himself a former Motocross World Championship contender, and Roelants will travel to Australia on 22 November.

“I had contact with Jeff Leisk and he arranged everything for me, a training bike and a racing bike – also a support team that will help me at the races,” 21-year-old Roelants commented from his European base. “I am really happy they want to help me and I will just go there to try and learn. If I can go there and make a good result it's okay and I think the people will be happy.”

Roelants will make his debut with the Coastal KTM team at Parramatta Stadium in Sydney on Saturday, 27 November, before making his second and final appearance at Brisbane’s season finale on Saturday, 4 December.


Coastal KTM fields a team supported by KTM Australia in the Super X and MX Nationals series operated by the Coastal KTM dealership that is based in West Gosford, New South Wales.

For further information on KTM Australia visit www.ktm.com.au

»»  READMORE...

Monday, November 15, 2010

TOWNLEY SET FOR RECOVERY - UPDATED

UPDATE: 16/11/2010 16:00 - Townley's injury is not as bad as first thought. As earlier reported from a source close to the Townley's, it was believed that BT underwent surgery yesterday. Townley did in fact go into surgery today at 1pm. After Townley was put under a general anaesthetic, doctors tested Townleys hip socket in all positions and was found to be in great condition, and therefore requiring no further operation. Originally doctors assessed Townleys hip to be unstable and requiring a surgical investigation with the view of possible reconstruction.

Townley was awoken some 50mins later to the fantastic news that his hip will require no more than a few weeks rest and then rehab. The news comes at a huge relief to Townley's family, friends and fans. BT is expected to make a full recovery over the next month.

As Posted Earlier - 16/11/2010
If you couldn't make it along on Saturday night to the Auckland round of the Monster Energy Super-X or you're patiently waiting for the Monster Energy Super-X series to roll into town, that's you Dunedin, take a look at what you can expect come Saturday night.



While the racing was hot all night and there were few major injuries, one crash was felt a little too close for comfort for those in attendance. Ben Townley's horrific heat 1 crash left the crowd in a sombre mood and his future, at least for now, looks to be hanging in the balance.


The crash itself took place only several laps after KTM Factory rider Mike Alessi's failed block pass on Kawasaki's Townley, pushing Ben off-track on the entry to the triple, triple, triple section directly in front of the eager NZ crowd.

A video of the incident can be found on YouTube which has been posted by an anonymous uploader.

Having restarted and almost an entire lap down it was evident from Townley's body language during the following laps that he was seeing red with Alessi's earlier front wheel impact. And at the crucial moment of take-off heading into the same section Alessi had taken Townley out in, Ben seemed to have lost crucial rear-wheel drive.

A lack of momentum is most likely a key ingredient to Townley's lack of height to adequately clear one of the most technical pieces of the track, resulting in Townley cart-wheeling in spectacular fashion. The bike is believed to have landed on Townley's left thigh at high impact causing the suspected hip dislocation.

Whilst the heat race was red-flagged for safety precautions Townley lay prone on the track as the medical team rushed to his aid.


Townley is believed to have remained in hospital throughout the weekend with a dislocated left hip with doctors making the decision to operate around midday on Monday 14/11/2010 in order to restore Townley's left hip socket.

The extent of the injury, and the outcome of the surgery is still an unknown at this stage.

Townley's plans to join his newly signed CLS Kawasaki MX1 Team in Europe for pre-season testing on the factory Kawasaki KX450F will be riding high on the full extent of his injury. An injury of this severity could take months to fully recover from. Meaning Townley may well be several months down, conditioning wise, heading into the start of the World MX1 Grand Prix season when it kicks off in Sevlievo, Bulgaria April 4th 2011.

Our thoughts are with BT101.
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Sunday, November 14, 2010

MONSTER ENERGY SUPERX


PRESS RELEASE: Jaime Mortimer; GAS

Saturday November 13, 2010

America’s Josh Hansen has won the fourth round of the Monster Energy Super X championship at North Harbour Stadium in Auckland, winning three of four races in the Quad Challenge final.

The event had its fair share of thrills and spills with the great track providing a fast and technical start and many line options. Monster Energy / Pro Circuit Kawasaki’s Hansen, who went into the round leading the championship after three runner up finishes, was dominant all night with the fastest qualifying and three holeshots in the final. CDR Rockstar Yamaha’s Jay Marmont was the only rider able to grab a race off him in the final moto.

Hansen was first overall with three wins and one third, Marmont was second with two third places, one second and one first, and Rockstar Motul Suzuki’s Jake Moss claimed third overall with three second places and one third.

Hansen extended his championship lead to put him 32 points ahead of Marmont and Jake Moss moves into third overall.

Josh Hansen (USA)
“I am super stoked to get the win. I would have loved to win all four, but I guess I can’t be greedy. I am so happy Monster Energy was able to bring me out here for Super X because I am loving this place, the series and the people.”

Jay Marmont (AUS)
“It’s a relief to finally get a win and I enjoyed racing tonight. I finally got the start I wanted to in the final race and it paid off.”

Jake Moss (AUS)
“It feels good to be on the podium and I am really happy with the way I rode tonight. I really want to thank my team and family for all the support they have given me.”

New Zealand supercross star Ben Townley had a very unlucky fall in his heat race and was forced to withdraw from the event with a suspected hip injury.

The Lites final once again kept the fans on the edge of their seat with America’s PJ Larsen the eventual overall winner in the Triple Challenge. He rode himself in to two first places and one third. His team mate for JDR Motorex KTM, Ryan Marmont, finished second overall with one second and two fourths and Luke Styke third overall with one third and two, sixth places.

Matt Moss had a collision with Kawasaki Racing Team Cool Air Conditioning’s Luke Arbon in the second moto and was unable to start his bike until the final lap to finish. He finished fourth overall.

Larsen now moves into first place in the championship, nine points ahead of Moss. Marmont sits in third.
The series now heads south to Dunedin for the fifth round at Carisbrook stadium on Saturday November 20.

All riders spared a thought for young rider Harley Quinlan, who had a severe crash during training during the week, with all of them wishing him and his family well.

For more information on the Monster Energy Super X please visit www.superx.com.au

OPEN Top Ten Results – Round 4
1. Josh HANSEN – Monster Energy Pro Circuit Kawasaki: 25,25,25,20 TOTAL: 95
2. Jay MARMONT – CDR Rockstar Yamaha: 20, 22, 20, 25 TOTAL: 87
3. Jake MOSS – Team Rockstar Motul Suzuki: 22,20,22,22 TOTAL 86
4. Tye SIMMONDS – JDR Motorex KTM: 18,18,16,15 TOTAL 67
5. Daniel McCOY - Coastal KTM Motorex Team: 13,15,12,16 TOTAL 56
6. Cody COOPER – Rockstar Motul Suzuki: 15,16,8,13 TOTAL 52
7. Todd WATERS – Cougar Bourbon Thor Honda: 11,14,7,18 TOTAL 50
8. Mike ALESSI – JDR Motorex KTM: 16,12,15,5 TOTAL 48
9. Daniel REARDON - Cougar Bourbon Honda Thor Racing: 14,6,18,8 TOTAL 46
10. Mason PHILLIPS - Fly Team Green Kawasaki: 10,13,14,7 TOTAL 44

OPEN Top Ten Results – Championship Standings
1. Josh HANSEN - Monster Energy Pro Circuit Kawasaki: 225
2. Jay MARMONT - CDR Rockstar Yamaha: 193
3. Jake MOSS - Team Rockstar Motul Suzuki: 152
4. Tye SIMMONDS - JDR Motorex KTM: 149
5. Daniel REARDON - Cougar Bourbon Honda Thor Racing: 138
6. Todd WATERS – Cougar Bourbon Thor Honda: 128
7. Daniel McCOY - Coastal KTM Motorex Team:127
8. Justin BRAYTON - Muscle Milk / Toyota JGRMX: 121
9. Lewis WOODS – Top Gear KTM: 66
10. Mike ALESSI – JDR Motorex KTM: 107

LITES Top Ten Results – Round 4
1. P J LARSEN - JDR Motorex KTM: 25,20,25 TOTAL 70
2. Ryan MARMONT - JDR Motorex KTM: 18,22,18 TOTAL 58
3. Luke STYKE – GTYR Rockstar Yamaha: 15,15,20 TOTAL 50
4. Matt MOSS - Rockstar Motul Suzuki: 22,0,22 TOTAL 44
5. Ford DALE – Serco Yamaha: 16,25,0 TOTAL 41
6. Cody MACKIE - Kawasaki Racing Team Cool Air Conditioning: 9,14,15 TOTAL 38
7. Nicholas SUTHERLAND – 12,10,12 TOTAL 34
8. Steven CLARKE - Raceline Pirelli Suzuki:20,7,5 TOTAL 32
9. Robbie MARSHALL - Yamaha: 3,12,14 TOTAL 29
10. Josh CACHIA – Coastal KTM MX Rad: 13,16,0 TOTAL:29

LITES – Championship Standings
1. P J LARSEN - JDR Motorex KTM: 210
2. Matt MOSS - Team Rockstar Motul Suzuki: 201
3. Ryan MARMONT - JDR Motorex KTM: 176
4. Cody MACKIE - Kawasaki Racing Team Cool Air Conditioning:136
5. Lawson BOPPING - Team Rockstar Motul Suzuki: 130
6. Steven CLARKE - Raceline Pirelli Suzuki: 111
7. Josh CACHIA – Coastal KTM MX Rad: 110
8. Ford DALE – Serco Yamaha: 105
9. Luke STYKE – GTYR Rockstar Yamaha:103
10. Robbie MARSHALL – Yamaha: 102

Michelin Development Series – Championship Standings
1. Dylan LONG - KTM / Thor / Motorex / Michelin / One Industries: 75
2. Jake EMANUELLI - Doyle & Shields Yamaha Bairnsdale / Fox: 58
3. Jacob WRIGHT - Honda Jnr Development Team: 57
4. Luke CLOUT - SS Racing / MX Rad / Pirelli / Fox / Link / Rockstar: 47
5. Kurt WATERMAN - Spot On Racing / Bell / Troy Lee Designs / Dragon: 44
6. Jarrad DAVIS - Davis Bikeworx / Motul / Fox / Alpinestar / Dunlop: 39
7. Lenny MAGYAR - Canberra Motorcycle Centre: 34
8. Meghan RUTLEDGE - Moss Institute / Southern Highlands M-c: 34
9. James BOOTH-ELLIOTT - Loose Kid Industries / Ringmaster Images: 32
10. Lincoln NICOL – Prorider Motorcycles / Factory Spec MCD / Comac: 30
»»  READMORE...

Thursday, November 11, 2010

MONSTER ENERGY SUPERX AUCKLAND KICKS OFF


Posted By: Ollie S

The 2010 Monster Energy SuperX PR engine is running at full song as we head into the weekend.

Here are a few images from the local and international talent eyeing in the track and fulfilling their media obligations.



Racing kicks off tomorrow night at 6:30pm and runs through till about 10:00pm. It should be a stunning evenings worth of entertainment. The track is in prime condition, the riders are settled. Its time to go racing.

If you need any more information regarding ticketing and schedule etc here is a link to an earlier post with all the vital info and rider lists.
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Wednesday, November 10, 2010

BIRCHY'S MAN & MACHINE TAKES OFF


Birchy’s Man and Machine takes off!

Chris Birch, or Birchy to those who know him well, is best known for his outstanding performances on the international extreme enduro circuit. Most recently, Chris took out the title at Red Bull Romaniacs 2010, and is looking for a ‘three in a row’ at the Roof of Africa in December. Chris is now sharing his passion for extreme enduro and has launched manandmachine.co.nz - a virtual man cave for all motorbike enthusiasts.

Currently offering most popular extreme enduro DVDs and Birchy’s wife’s ‘Motorbike Widow’ t shirts, the site will also be offering unique products that will certainly be of interest to you in the near future, including some great New Zealand made goodies that Birchy himself uses and recommends.

The films available for purchase on the site are produced by Throttle Entertainment, and will really give you an insight into the commitment and dedication that the competitors and their support networks have – all in the name of living the dream. They capture the essence and passion of off road motorcycling, with events like Red Bull Last Man Standing, Red Bull Romaniacs, Erzberg and the Roof of Africa – and now you can buy the DVDs, jump with excitement when they arrive in the post, and sit back and enjoy hours of award-winning films.

So check it out at www.manandmachine.co.nz – and make sure you pre-order your copy of Red Bull Romaniacs 2010 from the man who was the winner on the day!


www.manandmachine.co.nz
info@manandmachine.co.nz

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Tuesday, November 9, 2010

ROSSI POPS DUCATI CHERRY VIDEO

MotoGP legend Valentino Rossi rode his first ever laps on a factory Ducati Desmosedici MotoGP yesterday morning as part of the official post season test at Valencia, location of the final race of the 2010 MotoGP championship.

Wearing only unbranded black and yellow leathers, VR46 mounted his all black Ducati with an international press following his every move as he officially pops his Ducati cherry around the historical Valencia cercuit. MotoGP provided live coverage of the recon laps.

Listen to that engine!

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RIDERS CONFIRMED FOR SUPER-X


With only a matter of days before the fireworks explode, the start gate drops and the elbow bashing begins inside North Harbour Stadium for Round 4 of the Monster Energy Super-X Series, finally we see the confirmed competitor list.
There was always going to be a loctite strong contingent of Australian Supercross hero's flying trans-Tasman to chase points lead for the championship, every point counts none-the-less. And despite a weak domestic Supercross championship and complete lack training facilities, it’s remarkable to see a handful of NZ's own pro's giving the Auckland round a fair crack.
Mike Alessi
Prime Kiwi talent racing in the Open Class on Saturday night will be Ben Townley, Cody Cooper, Mason Philips and Michael Philips.

Representing the land downunder in the Lites Class on Saturday night will be Jessi Wiki, Peter Broxholme and Craig Smith. And of course don't miss the opportunity to catch internationals such as the Jeff Alessi, Mike Alessi and current SuperX points leader Josh Hansen.
Action begins at 6:30pm on Saturday evening with heats and elimination rounds up first.

The racing format for the Auckland event taken from www.superx.com.au is as follows:
Open Class: Survival
Riders will compete in 2 x 8 lap heats. Positions 1 to 9 will progress direct to the final.
A 20 lap final will be split across 4 x 6 lap races. After every 6 laps the last 5 competitors will be eliminated until 5 riders are left in one decisive 6 lap sprint. A start clock will begin counting down as soon as the first rider crosses the finish line, forcing trailing riders to sprint through the transition to the starting gate to line-up for the next race.

Lites Class: Triple Challenge
Competitors will compete in 2 x 8 lap heats. Positions 1 to 9 will progress direct to the final.
The final will consist of 3 x 6 lap races, with points awarded for each race and accumulated to find a winner.

For more information visit www.superx.com.au
For tickets visit www.ticketdirect.co.nz
»»  READMORE...

Monday, November 1, 2010

SPECTACULAR NEW DUCATIS UNVEILED

Source: Ducati Australia

Carcano Theatre, Milan, Italy - 1 November 2010

Spectacular Ducati Diavel finally unveiled and brand new Monster 1100EVO revealed

Ducati open their EICMA 2010 week in pure Italian style with the first public unveiling of the Ducati Diavel literally taking centre stage of the Carcano Theatre alongside the brand new Monster 1100EVO. The Press Conference event held in the heart of Milan launches the Italian manufacturer’s proud exhibition of new models at EICMA’s 68th Milan International Motorcycle Show held at the Fiera Rho from 4-7 November.


Before the unveiling and detailing of Ducati’s new models, Gabriele Del Torchio, President of Ducati Motor Holding took the opportunity to announce positive commercial results with further confirmation of the Italian manufacturer’s stable footing during a difficult period for the industry:

“2010 has been a year of great opportunity for Ducati and despite the difficult market environment, we have seen our market share double in the last three years, from 4.3% to 8.6%. By the end of 2010 we expect a sales growth of 6%
compared to last year, a growth that is testimony to Ducati’s capacity to react, even during a contraction in the market. Essentially, we owe this to the creation of specific strategies within our 2007-2010 industrial plan. We continue to base the pillars of our strategy on loyalty to our mission: To be specialists and segment leaders in the sport bike sector, while working with determination on the development of highly innovative new products. This mission enables us to expand into new market segments like the Diavel, which we unveil here at EICMA.”

Mr. Del Torchio went on to explain: “Engineering quality and excitement quality are key elements of our development process. The engineering quality of our product has grown significantly over the last three years and now positions us at the apex of European industry. The excellent excitement quality, increasingly important in this competitive environment, is demonstrated by the unmistakable Italian style of our bikes and by their performance which delivers enhanced enjoyment and safety for our customers, whether on the road or the track.”


General Manager of Ducati Motor Holding, Claudio Domenicali, had the pleasure of introducing the big news of Ducati’s model year 2011 range:

“We are here at EICMA this week with a series of important innovations that are totally in line with our strategic industrial plan and the Diavel is, without doubt, the most exciting innovation in our 2011 line-up because it represents a new concept of motorcycle. It is a naked because it is essential, light and agile; a cruiser because it is imposing and also comfortable with a passenger; and a sports bike because it has a powerful heart, muscles, and levels of performance that take your breath away.”

“Until now,” Mr. Domenicali continued, “no segment has ever captured these characteristics in just one bike. We are extremely satisfied with the Diavel, it represents the very concept of ‘sport’ and celebrates all that Ducati has achieved in recent years. If the Multistrada 1200 represents the perfect synthesis between functionality and performance, the Diavel creates a new interpretation of performance, this time combined with technology and design. The new Monster 1100EVO and 848EVO, in addition to many other technical and style updates in the range, completes the 2011 range of which we are particularly proud.”


The centre of attention at Ducati’s Press Conference is undoubtedly the Ducati Diavel, hailed as the new shape of power and style. The innovative new Diavel combines decades of twin-cylinder heritage and Italian style with a bold, world-beating technical confidence strong enough to extend the boundaries of motorcycle design. Custom shop beauty, state-of-the-art technology, innovative design and extraordinary riding pleasure have been masterfully blended into the Diavel, a motorcycle destined to shape the future.

Built to have a commanding presence, though lightweight and agile like all Ducatis, the Diavel is designed to take the man-motorcycle relationship to the next level in absolute comfort. For connoisseurs of technology, ABS, Ducati Traction Control and Ducati Riding Modes deliver a confidence-inspiring sophistication while stunning looks, 162hp and 207kg (456lb) of authentic Ducati performance drives a comfortable new sport lifestyle. Merging the worlds of power and style has been achieved with convincing precision. A specially engineered 240 section rear tyre combined with famous Ducati chassis technology serves up mind-blowing handling and lean angles, whether carving through curves or just riding out for a night on the town.


The latest ground-breaking Ducati is available in two versions: The brand new Diavel and the flagship Diavel Carbon with a character-forming mix of aesthetic and performance components from carbon fibre bodywork to forged and specially machined Marchesini wheels.

The long list of updates to the Monster family is now highlighted by the arrival of the Monster 1100EVO, which further enhances the Monster family’s defining concepts of functionality, style and sport with a full evolution of the flagship model. Taking its name from the Desmodue Evoluzione engine, which now delivers a milestone 100hp, the 1100EVO rolls out with a fully redesigned exhaust system, comfort-enhancing new seat and 20mm bar-riser, Marzocchi front suspension, refined tail-end, bold Corse-style graphics and the new Ducati Safety Pack (DSP) consisting of ABS and new 4-level Ducati Traction Control (DTC).

The new 1100EVO jewel of the Monster family will stand alongside the 2011 Monster range of 696 and 796, enhanced with revised ergonomics, Marzocchi front suspension and new sub-frame ready for the Ducati Performance grab-rail accessory, in addition to the 696’s new dark stealth and stone white colour schemes.

The award-winning and highly successful Ducati Multistrada 1200 moves into 2011 having proved its innovative concept and established itself as a new industry benchmark. Its ground-breaking design and unprecedented technology grabbed headlines all over the world since its arrival in March 2010 and the Multistrada’s 2011 entry without modification confirms the model’s high quality engineering.


Described as “sport bike perfection”, the 2011 Superbike model line-up presents the exciting new 848EVO with 140hp, Brembo Monobloc callipers, steering damper and stunning new arctic white silk colour scheme with red frame and red wheels and dark stealth finish with black frame and black wheels. The 1198 now comes equipped with Ducati Traction Control (DTC), Ducati Quick Shifter (DQS) and Ducati Data Analyser (DDA) as standard equipment while the brand new, track-ready 1198 SP rolls out with DTC, DQS, DDA, Ohlins TTX rear suspension, slipper clutch and lightweight aluminium fuel tank.

The application of DTC to the standard model 1198 underlines Ducati’s intention to broaden the use of tried and tested race-derived electronics to its high-powered range, while the introduction of DQS to the 1198 and 1198 SP marks the first time in history that “quick-shift” electronics have been fitted to a production Ducati.

For 2011, Ducati’s aggressive naked with “the soul of a Superbike and the attitude of a fighter” arrives full of aesthetic updates. The Streetfighter gets a new arctic white colour scheme, while the Streetfighter S gets a matching red Trellis frame for the red version and a racing black frame for the new diamond black. Both Streetfighter models get radiator covers in a new subtle black finish and both colour schemes of the ‘S’ now have black wheels.



In addition to the 2011 range of motorcycles, Ducati also presents the new and dynamic collection of accessories and apparel designed for performance, style and safety.
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